How To Earn Money On The Net Using Search Engines To Get Traffic To Your Squeeze Page
Making use of search engines to send traffic to your web page is one way of how to make money online and is often labeled as search engine optimization or SEO. There are plenty other techniques to obtain prospects other than using search engines, like forums, blogs, content syndication, article directories, classified ads and more.

Anytime I allude to search engines, I mean Google or Yahoo or MSN or other search engines. Google, however, is indeed the biggest search engine with approximately 80% of all search engine traffic.

Google ranks or prioritizes the pages of a website and not the website as a whole. It's particularly crucial for you to understand this specifically if you wish to grasp how to make money online. A website could have lots of individual pages and Google would scan each and every page and make a decision about the value of that page and whether that page should come up when someone does a search.

The words someone enters into the Google search bar or any search engine's search bar is called a keyword or keyword phrase. The results of this search are relevant to the keyword terms and are believed to be relevant by Google. Google determines this by crawling the many millions of web pages in cyberspace and searches for content pertinent to the keyword search terms.

The results are also known as SERPS or search engine results pages. Included in the SERPS are two types of results. There are the free organic results in the middle of the page on the left and the fee based ads on the right side and sometimes at the top placed above the free organic results.

The paid or sponsored ads are actually at no cost to the advertiser until a person clicks on the ad. The advertiser is then charged a fee for each click. This is called pay per click advertising or PPC and the advertiser has bid for position on the page.

Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get several points more but the free organic ads receive the highest clicks on average. You can, however, get a paid ad on the page reasonably fast for a fee but the organic ad placements especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll discover as you learn how to make money online.

Google loves content and will compensate you with high rankings in the SERPS. Google also loves back links. What I mean is that when other websites are linking back to your site Google believes your site is popular and relevant and will reward you in the SERPS for this too. The more established the site linking back to you the better Google likes it.

Probably the easiest way to get content on the web and get a high ranking in the SERPS for free is to write an article pertaining to a particular keyword, as long as it's not too broad of a keyword or too ambitious, and then publish to a high authority article directory like Ezine Articles.

You will place a link to your web page in the resource or bio box in the article directory so readers of the article can find you.

One additional benefit to publishing on a high authority article directory is that other website owners will eventually link back to your article and you'll get valuable back links.

You now know how to make money online using the search engines so go and originate content and grow back links to your website.

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